Relax, and Let Go of the Wheel

Ford BlueCruise is an advanced hands-free driver assist feature that allows you to cruise more than 100,000 miles of highway while enjoying completely hands-free driving. Whether you're on a long road trip or simply battling stop-and-go traffic, this advanced hands-free highway driving assistant offers a semi-autonomous driving experience while providing lasting peace of mind.

At Marlow Ford, we feature a wide variety of Ford vehicles that offer this advanced driving assistant. Let's explore this advanced hands-free driving system, and be sure to stop by our locations in Front Royal and Luray, VA to discover how it works.

What is Ford BlueCruise?

Ford BlueCruise is an advanced adaptive cruise control system that offers a semi-autonomous driving experience by allowing drivers to enjoy hands-free driving on more than 130,000 miles of American highways. These pre-mapped highways, called Blue Zones, have been meticulously mapped by engineers to enable hands-free highway driving. Once you enter a Blue Zone, simply activate BlueCruise and allow your Ford to escort you the rest of the way.

Unlike other adaptive cruise control systems, BlueCruise allows drivers to completely let go of the steering wheel while monitoring the road for potential hazards. It reduces the stress of driving across long stretches of road and alleviates fatigue in stop-and-go traffic, offering a safer alternative to traditional freeway driving. Additionally, Blue Cruise was ranked as the number one performing driver assist system among 17 other systems engineered by different manufacturers.

How Does it Work?

In addition to pre-mapping, which allows Ford vehicles to have a thorough understanding of the highway, each vehicle uses a multitude of sensors and cameras to make real-time decisions. For example, the forward-facing camera helps identify lane markings and aids in making speed adjustments to maintain a safe distance from the vehicle ahead of you. While BlueCruise is engaged, all of your driver assist features are at work – meaning lane centering, blind spot assist, and more features are all active.

Lane Change Assist is the newest addition to the BlueCruise suite and helps automatically change lanes with a simple flick of your turn signal. Because BlueCruise is a hands-free highway driving assistant that requires attention to the road, a driver-facing camera ensures that the driver is monitoring the road.

No matter where your adventure takes you, BlueCruise offers lasting peace of mind and allows you to cruise without your hands on the steering wheel.

Experience BlueCruise in Person Today

Whether you are interested in a model like the Ford F-150, or perhaps you're looking to electrify your adventures with a Ford Mustang Mach-E, we welcome you to stop by and experience Ford BlueCruise in person. In addition to our wide selection of vehicles, we also feature a variety of special offers for you to take advantage of, allowing you to save while driving home in your favorite model.

We are located in Luray, VA, and welcome shoppers from all over, including Harrisburg and Winchester, VA. Stop by Marlow Ford today and experience Ford BlueCruise in person.