Military and First Responder
Ford Program

$500 Military and First Responder Appreciation Cash

Military Appreciation

We can never show the depth of our appreciation to you, the men and women who have sacrificed so much for our country. But helping you save is a start. If you are a veteran within 24 months of separation, or active in the military, you can take advantage of our military appreciation program and get cash back when you buy or lease a new Ford vehicle.

First Responder Appreciation

Ford Motor Company is grateful to you for your honorable service to our country and would like to salute those who serve. That's why we're proud to offer you and your families a First Responder Bonus Cash Offer.

Military Eligibility

Active Duty

Register to receive the Ford Military Appreciation Cash Offer toward the purchase or lease of an eligible new Ford vehicle! Details about this exciting offer are below. For all you do for us, this is the least we can do for you.Qualifying military and family members include:

  • Active Military
  • Personnel in the Army, Navy, Air Force, Marines, Coast Guard
  • National Guard, Reservists Serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
  • Veterans Separated within the last 24 months
  • Spouse/Surviving spouse, or other household members


If you served, you save. It's as simple as that. We will never forget all you gave to protect our country's freedom - and here's how we're going to prove it. Qualifying military and family members include:

  • Retirees
  • Regular Retirement
  • Reserve Retirement
  • Early Retirement (TERA)
  • Medically Retired
  • Spouse/Surviving spouse, or other household members


We can never fully "Thank You" for the sacrifices you've made for our Country - but helping you save is a start. For those Ford customers that need to have adaptive equipment installed in their Ford vehicles, Ford offers up to $1,000 through the Ford Mobility Motoring Program. Veterans separated within 24 months are eligible.

First Responder Eligibility

911 Dispatchers


Police Officer
  • Sheriff/Sheriff's Deputy
  • Correctional Officer
  • State Trooper
  • Federal Law Enforcement Officer (Example: Department of Public Safety, Central Intelligence Agency; please note that not all Federal Law Enforcement Officers qualify for the program.)
  • Fire Department

    • Career Firefighter
    • Volunteer Firefighter


    • EMT
    • Paramedic


    Marlow Ford

    1021 US Highway 211 West
    Directions Luray, VA 22835

    • Sales: 540-743-5128
    • Service: 540-743-5128
    • Parts: 540-743-5128
    1. Marlow Ford

      1021 US Highway 211 West
      Luray, VA 22835

      • Sales: 540-743-5128
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    • Monday 9am-6pm
    • Tuesday 9am-6pm
    • Wednesday 9am-6pm
    • Thursday 9am-6pm
    • Friday 9am-6pm
    • Saturday 9am-4pm
    • Sunday Closed