Rugged SUVs Compared: Ford Bronco vs Jeep Wrangler

The 2024 Ford Bronco, available at Marlow Ford, boasts exceptional off-road capabilities, robust power and a refined interior. To provide a thorough evaluation, our Ford dealership in Luray, VA, has conducted an in-depth comparison between the 2024 Ford Bronco and the Jeep Wrangler. This analysis covers all trim levels of the 2024 Bronco, including the Outer Banks, Black Diamond and Big Bend models, demonstrating their competitive edge. We invite you to experience the Bronco's superior features firsthand by scheduling a test drive at our dealership.

Rugged Styling With a Comfort-Driven Cab

The 2024 Ford Bronco's exterior design presents a compelling blend of ruggedness and sophistication, immediately drawing attention. Both two-door and four-door models feature either 17-inch wheels or 37-inch all-terrain tires, complemented by LED headlights, power-heated mirrors and three strategically placed tow hooks. Standard amenities include privacy glass and a swing gate with an impressive 150-degree range. Higher-end configurations elevate the Bronco's aesthetic and functionality with LED signature lighting, a slide-out tailgate, a top mesh shade Bimini and protective bash plates.

In comparison, the 2024 Jeep Wrangler's base models offer more modest features, including 17-inch wheels, halogen headlamps and a Black Sunrider^® soft top. The premium Wrangler configurations incorporate a heavy-duty rock slider with Mopar^® Step Assist, a three-piece hard top and LED reflector headlamps.

Examining the interior spaces reveals that while both the 2024 Ford Bronco and Jeep Wrangler accommodate five passengers, the Bronco offers a more refined experience. Standard features in the Bronco include cloth upholstery, a leather-wrapped steering wheel, automatic climate control and power windows, setting a high baseline for comfort and convenience.

The premium trims of the 2024 Ford Bronco, available at our Luray, VA dealership, further enhance the Ford Bronco interior with dual-zone automatic temperature control, a 10-way power-adjustable driver's seat, heated front seats and leather-trimmed seating with perforated plaid inserts. Additional luxury touches include ambient footwell lighting and an auto-dimming rearview mirror. In contrast, the 2024 Jeep Wrangler provides cloth seating with leather trim options, reserving features such as interior lighting, an auto-dimming rearview mirror and a heated steering wheel for its higher-end models.

Exceptional Performance and Power Options

While the 2024 Jeep Wrangler offers a diverse range of engine options, the 2024 Ford Bronco distinguishes itself with its advanced EcoBoost^® engine lineup and superior handling characteristics. The entry-level trims of the 2024 Ford Bronco feature a robust 2.3L EcoBoost^® engine, generating 275 horsepower and 315 lb-ft of torque. This powerplant is paired with either a 10-speed automatic or 7-speed manual transmission, providing drivers with optimal control. All configurations come standard with six G.O.A.T. (Goes Over Any Type of Terrain) modes, four-wheel drive and a sophisticated Terrain Management System^™, ensuring versatility across various driving conditions.

For those seeking enhanced performance, the 2024 Ford Bronco offers two additional powertrain options. The 2.7L EcoBoost^® engine delivers an impressive 315 horsepower and 410 lb-ft of torque, while the top-tier 3.0L EcoBoost^® engine produces a formidable 418 horsepower. The latter is complemented by the HOSS 4.0 system featuring Fox^™ Live Valve 3.1 internal bypass semi-active dampers, providing unparalleled control and stability during off-road excursions.

In comparison, the 2024 Jeep Wrangler's base model utilizes a 3.6-liter V6 engine, producing 285 horsepower and offering a choice between a 6-speed manual or 8-speed automatic transmission. The Wrangler's higher-end configurations present a variety of powertrains, including a hybrid 270-horsepower engine, a 3.6L V6 engine with hybrid assistance, a 3.0L diesel V6 engine and a plug-in hybrid 4xe powertrain. For maximum power, the premium trims of the 2024 Wrangler feature a robust 470-horsepower 6.4L V8 engine.

Comprehensive Collection of Safety Features

The 2024 Ford Bronco elevates safety standards with its comprehensive suite of driver assistance features. From the entry-level model to the premium Raptor^® trim, this robust SUV integrates cutting-edge safety technologies to enhance your driving experience. The two-door and four-door variants come equipped with an array of standard safety features, including pre-collision assist with automatic emergency braking, an advanced rearview camera system with backup assist grid lines, the innovative Belt-Minder^® system and the industry-standard LATCH^® car seat anchor system.

Every trim level incorporates roll stability control, while higher-end models offer additional sophisticated features such as lane-keeping assist, blind spot monitoring with cross-traffic alerts, adaptive cruise control and a 360-degree camera system for enhanced situational awareness.

In contrast, while the 2024 Jeep Wrangler does offer some driver assistance technologies like blind spot monitoring, rear cross-traffic alerts and rear parking sensors, it falls short in providing the comprehensive suite of standard safety features that come standard with the 2024 Ford Bronco. This disparity underscores the Bronco's commitment to prioritizing driver and passenger safety across its entire model range.

Advanced Technology Suite

The 2024 Ford Bronco offers a sophisticated array of technological features designed to enhance both connectivity and convenience. Standard across all models is the innovative SYNC^®4 infotainment system, which includes a 12-inch touchscreen display, an 8-inch instrument panel, USB ports and a 7-speaker sound system. The vehicle also comes equipped with remote keyless access and push-button start. Wireless Apple CarPlay^® and Android™ Auto integration are included as standard features, ensuring seamless smartphone connectivity. For those seeking additional amenities, premium trims offer optional upgrades such as an integrated navigation system, remote start functionality and a premium 10-speaker Bang & Olufsen^® audio system.

In a comparative analysis with the 2024 Jeep Wrangler, it's noteworthy that while the Wrangler does offer smartphone integration and a 12.3-inch touchscreen display, certain features such as Wi-Fi hotspot capability, an off-road camera system and remote start functionality are only available as upgrades, unlike the Bronco's more comprehensive standard package.

The 2024 Ford Bronco - A Compelling Choice

Our comprehensive analysis demonstrates the 2024 Ford Bronco's competitive advantages in the SUV market. We invite you to experience these features firsthand at our Ford dealership in Luray, VA. Our team is prepared to assist you in selecting the ideal trim level to suit your needs. We encourage you to explore our current vehicle offers and learn more about our commitment to customer satisfaction during your visit.